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Television is the unhappiness machine.
This might seem
just the opposite of what you'd think, but TV is
concerned with advertising first and program
content second. The latter is only a lure to
expose people to the former.
There is a dual
purpose to advertising. It tries to convince a
person that the answer to all of his or her
needs, whether those needs are material or not,
is something that can be bought. It also seeks
to create new needs framed to call for the
products being offered. So, though you are
watching your favorite program, you are watching
it as part of a much larger program that is
designed to make you unhappy, dissatisfied with
things as they are.
In keeping with
our culture, TV is restless to the point of
frenzy. It has the capacity to devour ideas,
personalities, and, most of all, time. It will
take a concept and wring it dry in the desperate
pursuit of viewers. It will stretch the limits
of taste and any standards of decency to make a
spectacle of itself.
The most amazing
thing is that people will say they watch TV to
relax. The second most amazing thing is that
folks will sit in front of this hyperactive
device, doing it's darnedest to say "LOOK AT
ME!" and yet they appear to be almost asleep,
certainly emotionless.
The answer to the
noisy electronic salesman is not censorship, but
expulsion. When you see TV for what it is,
watching it becomes unpleasant. After an
extended period of absence, to turn on TV is to
voluntarily allow frenzy into your life. The
pace of presentation on TV is always increasing,
desperately trying to jump over the attention
threshold that it lowered yesterday. It
shouldn't be in doubt that TV can dull the
senses and make people think they are bored when
they are alone with their thoughts. It's the
same process that makes drug users feel that
ordinary life without drugs is unbearable.
Life without TV
should not leave you bored. If it does, then you
have lost the ability to be comfortable with
yourself and that means you have work to do. If
you feel like silence is abnormal, could it be
that you've been desensitized? Does letting your
mind run without electronic stimulation seem
scary or does it allow unpleasant thoughts to
surface? That should be cause for reflection,
not avoidance.
Thanks to
electronics, it's possible to live in a
completely artificial world. TV is a foundation
of that world, endlessly inviting you to forget
responsibility through purchasing more than you
need or can afford, and to depend on what is
offered. TV wants you to yearn, spend and yearn
again. So, despite the fact that television is
promoted as opening the world to us, in fact it
closes the real world. TV is disabling,
crippling healthy human beings.
Turn-off-TV days
or weekends won't break the habit. What will is
to pay such close attention that you can see it
for what it is: not a medium that flatters you,
but one that insults your intelligence and
treats you as a helpless bundle of cravings at
the edge of self-control.
The most revealing
aspect of broadcast TV in America is that
viewers think that it is free. What one pays to
watch is beyond measure.
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